Marketing case analysis Essay Example | Topics and Well Written Essays - 500 words - 3

Marketing case analysis - Essay ExampleBrand contribution is the margin that the company gains from the sale of its products. That centre that the costs have to be relatively lower so that the company usher out achieve its desired margin. Brand equity refers to the positioning of the company products. post is a critical part of marketing because it directly affects the sales volume of a company.The first issue that the director of marketing should deal with should be grunge equity. Brand equity will include the positioning of the companys products. That involves the advertising part of marketing. The company should carry out a marketing excite that is aimed at targeting the customers of the company. The company should come up with the target market in which it should direct its marketing towards. That will ensure that the company does not waste its funds on unnecessary marketing. The company good deal also carry out a research that will enable it to know the distribution of it s customers. For example, the company can come up with a questionnaire that will ask the customers where they reside and the convenient place that they would prefer to purchase the product from. That will enable the company to make up its products in retail stores in which most of its customers population reside in. that will increase the sales volume of the company and that will make the product more(prenominal) profitable (Ali 8).After the brand positioning has been established, the next part will be brand sales. Brand sales will involve the company change magnitude the sales volume. That will be made possible if the product positioning is done perfectly. That implies that the product should be within the reach of the target customers. The company can at that placefore carry out a marketing campaign that will be around the area where the customers are heavily populated. That will ensure that there are first purchases and repeat purchases. The first purchase can be done by the company carrying out a promotion